Our research involved detailed user profiling and demographic analysis, pinpointing the age groups and user categories with the highest potential for adoption of Smart Audio’s products.
We deployed advanced analytical methods to assess the size and characteristics of the potential user base within the Indian market. This included a blend of quantitative data gathering and qualitative insights from targeted interviews, helping us to understand not just the numbers, but the nuanced preferences of potential users.
This thorough demographic analysis enabled us to tailor Smart Audio's interaction designs to resonate with key user groups identified as most likely to benefit from noise-eliminating audio technology, such as young professionals, tech-savvy consumers, and multimedia enthusiasts.
