Our goal was to align IOTIQ’s innovative home automation solutions with the evolving market demands and customer expectations.
We conducted an in-depth market analysis to identify the key demographics that align with IOTIQ’s offerings, focusing on their primary features of enhancing home and commercial building automation through innovative IoT solutions. Utilizing a combination of market segmentation and consumer behavior analysis, we pinpointed opportunities in both residential and commercial sectors. This enabled us to tailor IOTIQ’s branding to appeal directly to tech-savvy homeowners and efficiency-driven enterprises.
