This article delves into the transformative shift towards sustainability in smartphone manufacturing, highlighting the adoption of circular economy principles to mitigate environmental impacts and meet consumer demand for greener products.

This article provides an in-depth look at Generation Z, the demographic born between the mid-1990s and early 2010s, emphasising their unique consumer behaviour, digital fluency, and the ethical dimensions shaping their purchasing decisions.

This comprehensive exploration of Indian consumer behaviour delves into the cultural, economic, and technological trends that are shaping one of the fastest-growing markets in the world.